The mobile app development has become the recent trend for any industry’s success. Banking, Advertising, Education, Payment, Trading, and other services have become mobile. The main benefit of mobile app is, it is directly targeting the end user or customer’s concerned. Nowadays people do shop online using their smart phones for purchase, payments and other interaction. An app is the first priority for more sales and better engagement.
According to eMarketer, the number of smartphone users worldwide will increase 12.6% to near 2.16 billion in 2016 and estimated more than 2.56 billion people in 2018.
The above data shows that people are becoming more dependent on mobile phones for their daily tasks. It’s assumed that 50% customers have bought at least one product using mobile apps. ECommerce merchant should have their own mobile application to increase sales. Business have started migrating from the physical world to the mobile realm. The mobile app development enhances the user experience with the help of easy navigation, attractive design, more search functionality, easy payment transaction, fast working and more features & functionalities.
Why should your business need mobile app development?
Here, the word mobile app development is saying that you should have your own mobile app or to start mobile app development for your business to increase sales or to save time and cost. Mobile app can useful in many ways. It is useful for the digital business. It is helpful among the company’s customers to access different services. Within the enterprise, it can use for operation, management, productivity, customer facing and other purposes.
The below image shows the types of mobile apps used in the last year.
According to the above image, there are different types of mobile applications which used for different purposes. The contribution of these mobile apps is gradually increasing.
Companies that are more profitable than their competitors are more likely to use all of the types of mobile apps and post implementation app services. Now, having a web presence only is not sufficient because online activity is shifting to mobile activity. Mobile phones are becoming a marketing tool for today’s business.
According to Gallup, 52% of smartphone users checked their mobile phone a few times an hour or more. According to Techcrunch, 90% people spent more time to use mobile apps in their smart phone than to watch a television in America. Which is predicted to increase highly in the following years.
Below are some key findings of the United States during the year 2016.
- The leading 25% of mobile retailers saw 50% of their sales from the mobile phones
- Fashion brands extended their lead over other categories with the help of mobile apps
- There is 23% increment in sporting goods with the use of mobile app
- Apps remain the most efficient channel for retailers
- Retailers ranked highest by share of mobile transaction grew 30%, crossing the 50% mark for mobile transaction.
It assumes that apps convert three times more product viewers than mobile web. App user browse more products and purchase more than the mobile web and desktop. The effective search functionality and speedier app attract more mobile users and engage them in the mobile apps.
Mobile apps help the business to increase sales through reaching more customers because apps are user-friendly and they give ease of access to their customers.
Smart phone applications give a distinct platform to the companies to make their brand image. Besides, there are mobile apps for instant messaging and instant chat support which helps to connect more people. These apps provide quick and efficient way to receive feedback from the customers.
Crossed the geographic boundaries
Apps do not have any geographic boundaries and limitation. They have removed the distance between the customers and companies. There is no restriction for the new business owner to their own locality and can expand their business globally.
This is a way to remind your customers for the services which you are offering. Push notification also helps to create a brand image for your business. The main benefit of this excellent tool is that you can easily inform to your clients for your new product or services which can save costs to the business.
Uses of mobile applications
Apps are not just for ecommerce businesses. Apps can be used for various activities such as file uploads booking systems, e-magazines, nutrition, vouchers, support, newsletters, video display and more.
There are many features of mobile app development that can assist you to increase sales and revenue for your business. Few of them are location based services, QR codes and beacons. Businesses should take advantages of mobile app development to attract more customers, speeding in sales, and building a brand.